DAYEM ABBAS ZAIDI

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Dayem a. zaidi

Marketing Leader. Brand Strategist. Growth Driver.

15+ Years of UAE & Global Marketing Experience

  • Brand Strategy
  • 360° Marketing
  • Digital
  • ATL/BTL
  • Creative
  • Events
  • B2B & B2C
Certificates download cv CONNECT WITH ME
peugeot
air canada
Splash-Fashion
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Nahoodah
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15+

Years of experience

80+

Global markets

20+

international brands

360°

Marketing Expertise

12

team members led
ABOUT ME

A Marketer With a Creative Mindset & Commercial Perspective

Dayem Abbas Zaidi – Marketing Head and Brand Strategist
Dayem Abbas Zaidi, Marketing Head and Brand Strategist with 15+ years of marketing experience in the UAE and international markets.

15+ years.
Multiple industries. Global markets. One constant — building brands that create impact.

I’m Dayem Abbas Zaidi, a marketing professional based in the UAE with 15+ years of experience across brand strategy, digital marketing, ATL, BTL, communications, events and business growth.
My journey into marketing started naturally. I grew up surrounded by creativity — my father was a photojournalist, while my uncle worked in advertising. Their world of images, stories, ideas and communication influenced me from an early age and sparked my interest in the power of marketing.
I started my career in advertising, and over the years moved across fashion, retail, automotive, aviation, travel and manufacturing, working with brands, businesses and markets across the UAE and internationally.
Today, I combine creative thinking with strategic and commercial understanding — developing brands, leading marketing teams, managing agencies and campaigns, launching products, creating experiences and connecting marketing with business objectives.

ABOUT ME
My EXPERTISE

Where strategy, creativity, and digital execution come together.

MARKETING STRATEGY

  • Marketing Planning
  • Go-to-Market
  • Market Analysis
  • B2B & B2C
  • Growth Strategy

BRAND LEADERSHIP

  • Brand Strategy
  • Brand Positioning
  • Rebranding
  • Brand Governance
  • Packaging

INTEGRATED MARKETING

  • Digital
  • ATL
  • BTL
  • Social Media
  • Content
  • CRM
  • Email Marketing

COMMERCIAL MARKETING

  • Lead Generation
  • Distributor Marketing
  • Sales Support
  • Customer Acquisition
  • Retention
  • ROI

CREATIVE & COMMUNICATION

  • Creative Direction
  • Graphic Design
  • Campaign Development
  • Photography
  • Video
  • Advertising

LEADERSHIP

  • Team Management
  • Agency Management
  • Supplier Management
  • Budget Management
  • Stakeholder Management
  • International Markets
My Philosophy

I believe great marketing sits at the intersection of strategy, creativity and business.

STRATEGY

Clarity Before Action

I turn business objectives into clear, actionable marketing strategies.

BRAND

Brands Built to Matter

I build, reposition and protect brands that are distinctive, relevant and valuable.

CREATIVE

Ideas That Make an Impression

I transform strategy into ideas, campaigns and experiences that people notice and remember.

GROWTH

Results That Move Business Forward

I focus marketing on awareness, engagement, leads, opportunities and measurable business impact.

LEADERSHIP

People Moving in One Direction

I build teams, lead agencies, manage budgets and create alignment between marketing, sales and leadership.

Beyond Marketing

I do not see marketing as simply communication

I see it as a business growth function.

My strength lies in connecting the big picture with the execution — understanding where a business wants to go, defining how marketing can get it there, and bringing the right people, ideas and channels together to make it happen.

testimonials

Retailer Systems Manager at BMW Canada

Aastha Sinha

Retailer Systems Manager, BMW Canada, United Arab Emirates, Canada

I had the pleasure of working with Dayem in the marketing team at Al Naboodah Group. Dayem is an extremely talented individual with the ability to manage several projects at the same time and execute them effectively. While he took the lead on some projects, he was also a great team player, offering valuable contributions. He takes ownership at work, and with his diligence, he succeeds expectations. I would highly recommend Dayem to any future employer!

Executive Planning Manager @ ADNOC Group | Project Planning, Team Leadership

Amal Al Bedwawi

Executive Planning Manager, ADNOC Group, United Arab Emirates

I worked with Dayem when I was working at Saeed & Mohammed Al Naboodah. He is hardworking, a team player, and he always supportive and very helpful.

And always smiling.

Group General Manager

Mohammad Daud Ali

Group General Manager, Automotive & Mobility Leader, United Arab Emirates

Dayem is a dedicated and proactive marketing professional who brings creativity, commitment, and a positive attitude to his work. He is keen to take responsibility, contribute ideas, and support the wider team in achieving business objectives.

I appreciate his professionalism, willingness to learn, and ability to work collaboratively with colleagues across the organisation. I am pleased to recommend Dayem and wish him continued success in his career.

Shaukath Assadi

Shaukath Assadi

General Manager, Lubrex, United Arab Emirates

I have had the pleasure of working with Dayem, and with more than 30 years of experience in the lubricant industry, I can confidently say that he is a highly creative and results-oriented marketing professional.

Dayem always brings innovative and out-of-the-box ideas to the table and knows how to turn them into action. He is a great team player, an effective team manager, and someone who knows how to get things done.

His strong negotiation skills, event management expertise, graphic design, presentation, communication, and confidence make him a complete 360° marketing professional.

Dayem combines creativity, strategy, commercial understanding, and leadership, making him a valuable asset to any organisation.

Mitali Mohapatra

Mitali Mohapatra

Regional Retail Marketing Manager,, Nissan Middle East, Dubai, United Arab Emirates

Dayem is one of the most hardworking , focused , dedicated individual I have ever come across. Always a believer in being hands on helps him in his field . Very passionate and knowledgeable individual. All the best Dayem !

Alok Gadkar

Alok Gadkar

Co-Founder & CEO, Tuesday, Dubai, United Arab Emirates

Dayem is a genuine and sincere soul. His honest and creative approach towards work makes him an exceptional professional. His skills on the marketing and events side are impeccable. You just throw a problem to Dayem and he will surely solve it. I would like to recommend Dayem as a future leader.

Mohin Barmeda

Mohin Barmeda

Entrepreneur/ Founder, ZSM International, United Arab Emirates, UK and Tanzania

Great Work, Very Creative & dedicated, of course 🌟

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