A Marketer With a Creative Mindset & Commercial Perspective
I’m Dayem Abbas Zaidi, a marketing professional based in the UAE with 15+ years of experience across brand strategy, digital marketing, ATL, BTL, communications, events and business growth.
My journey into marketing started naturally. I grew up surrounded by creativity — my father was a photojournalist, while my uncle worked in advertising. Their world of images, stories, ideas and communication influenced me from an early age and sparked my interest in the power of marketing.
I started my career in advertising, and over the years moved across fashion, retail, automotive, aviation, travel and manufacturing, working with brands, businesses and markets across the UAE and internationally.
Today, I combine creative thinking with strategic and commercial understanding — developing brands, leading marketing teams, managing agencies and campaigns, launching products, creating experiences and connecting marketing with business objectives.
STRATEGY
Clarity Before Action
I turn business objectives into clear, actionable marketing strategies.
BRAND
Brands Built to Matter
I build, reposition and protect brands that are distinctive, relevant and valuable.
CREATIVE
Ideas That Make an Impression
I transform strategy into ideas, campaigns and experiences that people notice and remember.
GROWTH
Results That Move Business Forward
I focus marketing on awareness, engagement, leads, opportunities and measurable business impact.
LEADERSHIP
People Moving in One Direction
I build teams, lead agencies, manage budgets and create alignment between marketing, sales and leadership.
2010
Building a Creative Foundation
Started a professional journey in marketing and creative communications, developing expertise across branding, design, content, and digital media.
2014
Expanding Across Markets
Worked on marketing initiatives across the UAE and regional markets, combining creative thinking with strategic communication and brand development.
2016
Driving Digital & Brand Growth
Focused on integrated marketing, social media, campaigns, visual communication, and digital content to strengthen brand presence and audience engagement.
2020
Leading Marketing & Creative Strategy
Took on broader responsibility across brand strategy, creative direction, digital marketing, campaigns, and business communication.
2024
Creating What Comes Next
Building brands through the intersection of strategy, creativity, technology, and meaningful communication—turning ideas into impactful experiences.
2026
Expanding the Vision
Embraced new opportunities across creative strategy, digital marketing, AI-powered content, and brand development—bringing ideas to life with greater impact.
educATION
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2006–2009
BACHELOR OF COMMERCE (B.COM)
University of Lucknow, India
2009
DIPLOMA IN DIGITAL ARTS
ZED CA, Lucknow, India
2010
ADVANCED DIPLOMA ANIMATION & MULTIMEDIA
Zee Institute of Creative Arts, Mumbai, India
2019–2020
DIPLOMA IN MARKETING MANAGEMENT
Alison, Galway, Ireland
2022–2023
CERTIFICATE IN DIGITAL MARKETING
Oxford Home Study Centre, UK
2024–2025
CPD CERTIFIED AI MARKETING
Alison, Galway, Ireland